Explore how consistent messaging across all platforms increases brand trust, conversions, and long-term customer loyalty through strategic engagement.
Jacques Malecaut
Aug 29, 2025
The Criticism
Recruitment is often criticised in the UK as slow, expensive and unreliable. Headlines about poor candidate experience or agencies “flooding” employers with CVs reinforce that perception. Yet the Work Foundation has noted that miscommunication between employers and recruiters, rather than fundamental process flaws, drives much of the frustration.
The Reality
Recruitment is not broken, but it is often misused. The REC’s 2024 industry survey found that more than 70% of UK employers still brief roles without clear salary benchmarks. In turn, recruiters are forced to market positions that are already mis-scoped. When the foundations are weak, the outcome disappoints. Similarly, the Institute of Directors reported that SMEs often underestimate onboarding and retention planning, assuming recruiters can “fix” churn that stems from internal practices.
Moving Forward
A well-run recruitment process delivers measurable value. Hays UK’s latest report shows that employers who invested in role clarity and structured feedback loops reduced time-to-hire by 27%. The message is clear. Recruitment is misunderstood, not broken. When employers and recruiters collaborate on market data, candidate experience and retention, outcomes improve across the board.
